Search Engine Optimization

Search Engine Optimization (SEO) is the practice of improving website elements to increase visibility in organic (non-paid) search engine results. SEO helps websites rank higher for relevant queries, driving more qualified traffic to the site.

Shadul A Appointment

On-Page SEO

  • Content Optimization: Creating high-quality, relevant content with proper keyword usage
  • Title Tags: Compelling, keyword-rich titles (50-60 characters)
  • Meta Descriptions: Informative summaries (150-160 characters
  • Header Tags: Proper use of H1, H2, H3 for content structure
  • URL Structure: Clean, readable URLs with keywords
  • Image Optimization: Alt text, proper file names, and compression

Technical SEO

  • Site Speed: Optimizing page load times
  • Mobile-Friendliness: Responsive design for all devices
  • Indexability: Proper use of robots.txt and meta tags
  • Structured Data: Implementing schema markup
  • Canonicalization: Preventing duplicate content issues
  • SSL Certificate: Secure HTTPS protocol

Off-page SEO

  • Backlink Building: Acquiring quality links from authoritative sites
  • Social Signals: Social media shares and engagement
  • Local SEO: For businesses with physical locations (Google My Business, citations)

SEO Best Practices

  • Keyword Research: Identify relevant, high-intent keywords with reasonable competition
  • Content Quality: Create comprehensive, authoritative content that answers user queries
  • User Experience: Design intuitive navigation and maintain low bounce rates
  • Regular Updates: Keep content fresh and technically optimized
  • Analytics: Monitor performance with tools like Google Analytics and Search Console